Casio devices overview

CASIO is one of the leading international manufacturers of electronic consumer goods. True to the principle of "creativity and contribution," the company has been dedicated to developing products that feature cutting-edge technology and innovative design language since its founding in 1957.

CASIO´s mission in the field of product development is to develop something completely new. This is what CASIO calls a development from "0" to "1". CASIO develops completely new products that enrich everyday life and are practical, and pioneers new cultural trends. "Need-creating" products that create their own markets cause economic and technological domino effects that contribute to the general welfare.

Development from "0" to "1" requires two things: excellent product planning based on careful assessments of customer requirements, and top technologies to develop products that meet those requirements. These are the strategic advantages of CASIO product development.